Happy Black History Month

The month of October is the time for Black people to celebrate their societal efforts, ancestry, culture, and its differences. However, it also serves an opportunity for us to teach society and our colleagues about racism and the microaggressions that contribute to it. Instead of solely celebrating Black game changers and historical revolutionaries, we wanted to explore the realities and truths [...]
Categories: A Just:: Cause

As seen on PME: Behaviour change should sit right at the heart of chronic disease management, but is it given the focus it deserves? 

The practice of changing people’s behaviour – a.k.a. behaviour change – is hot right now. COVID-19 interventions that have impacted all of us, alongside increased numbers of people living with chronic conditions have been catalysts in its profile raising. But it’s been one of the most important interventions in disease management for some time. In our recent article with Sprout’s [...]
Categories: Just::

Medcomms in a post-pandemic environment: Staying curious 

Today, on 9th June, the medcomms community celebrates the successes and challenges of working and living through the COVID-19 pandemic while in lockdown, during home schooling, hundreds of hours of Zoom and Teams, newly-acquired pets and hobbies, digital transformation and AI.   I have been in the HAVAS Kings Cross Village every week for a day or two since [...]
Categories: Pharma, Working life

Just:: Getting to Know Rosie Harrold!

From going to the theatre to mentoring and birthday plans, we wanted to shine a light on one of our Justees, Rosie Harrold, who was recently featured in PR Week UK’s . Rosie sat down with our CEO Nicole Yost for a virtual cup off coffee and a chat… N: Congratulations once again for your impressive achievement! Tell us a bit about yourself…What do you like to do outside of work?R: [...]
Categories: A Just:: Cause

15 questions for 15 years of Just::

HAVAS Just:: is celebrating its 15th Birthday! As one of the junior members of the team, I caught up with co-founder, Jennie Talman to hear about our story so far…    Thanks for speaking with me Jennie! Let’s start at the beginning…You founded Just:: Health Communications on 14 February 2006 with Emma Crozier. What were your founding aspirations? Emma and I felt that [...]
Categories: A Just:: Cause

A very HAVAS Just:: welcome to Nicole Yost!

As announced in , we are excited to welcome Nicole Yost to the team as the new CEO of HAVAS Just::, taking the reins from Jennie Talman. I had the pleasure of getting to know Nicole over a virtual cup of tea last week, delving into her hobbies, guilty pleasures, and experience. What makes Nicole tick? Keep reading to find out.   Thank you for taking the time to talk today, and [...]
Categories: A word from our Network, Just::, New hires
'Live light’ and save the planet
Last month, Banksy’s ‘Show me the Monet’ painting, which litters Monet’s composition with discarded shopping trollies and a fluorescent orange traffic cone, sold at auction for £7.5 million. The message in his painting was clear: society is disregarding the environment in favour of the wasteful excesses of consumerism. A  stated that over-consumption is driving the climate [...]
Categories: A Just:: Cause, Just::
Six Black scientists and healthcare professionals who revolutionised healthcare
October is Black History Month in the United Kingdom and . But we also wanted to do the opposite, we wanted to take time to reflect on the accomplishments of our favourite Black scientists and healthcare professionals and individuals; people who have revolutionised biology and medical sciences and have contributed to the health and wellbeing of every one of us celebrating this [...]
Categories: Black History Month, STEM

How COVID-19 laid bare the stark racial health inequalities in the UK

Today is Medical Communications Day, a day to celebrate and highlight our profession and what it entails. Every day we identify health needs, seek to understand data, relay key messages to wider audiences and raise heath awareness in the community. Ultimately, we thrive off of knowing we are doing our bit to make a better informed and healthier world. With recent Black Lives Matter protests [...]
Categories: Just::

On World Environment Day

make commitments for our future

Last week, the infamous  went ahead online, during one of the driest Mays since records began. That same week, it was announced that the UN would be postponing COP26 by a year to November 2021, due to COVID-19. Bridging between literature and environment, was the inspiring talk , author, journalist, and environmental activist, during the festival. The focus of the talk was his rework, 13 [...]
Categories: Just::

Keeping up with COVID-19: 

Feeding our hunger for good news

There’s really only one story in town. Every day it’s filling 20-plus pages of print and 24/7 news bulletins, and flooding social media feeds. Lack of PPE, rising death tolls, exit strategies. Who would’ve thought just a few months ago that there was a story to trump, well Trump, and Brexit?!* It’s dark, it’s scary, and it’s compulsive. So it’s hardly surprising that our [...]
Categories: Just::, Media, Social Media

Why kindness might be exactly what we all need to focus on right now

Every year,  aims to raise awareness of mental health and to fight against the stigma that may stop people asking for help when they need it most. This year’s focus is the power and potential of kindness. Even though there is still a long way to go, we at Havas Just:: are so encouraged by progress made as we witness more and more people are willing to be open about their personal [...]
Categories: Charity, Just::, Thoughts, Working life

Keeping up with COVID-19: 

the UK is reading more news

Is it just us, or are you watching/reading/sharing more news than ever before? Keeping up with all things health, and global health news, is part of what we do every day at HAVAS Just:: So we were interested to find out what the stats are and see what impact COVID-19 is having on the businesses that are working hard to keep us all in the loop with the latest news. We’ve been doing some [...]
Categories: Just::, Media

You are not alone: 

self-compassion

The last eight weeks have been tough – let’s not even sugar coat it. Following the outbreak of Covid-19, the UK government gave the public clear instructions: Stay at home, protect the NHS and save lives. At the time of this announcement, the country stood together, we were ready. We accepted the new rules and we uniformly embraced our new normal. Fast forward eight weeks and we are [...]
Categories: Just::, Thoughts, Working life

The 50th anniversary 

of World Earth Day

Last week on Wednesday 22 April, millions of people around the world celebrated the 50th anniversary of World Earth Day. This annual event aims to celebrate and raise awareness of the global environmental movement. Established in the United States in 1970, it has grown in popularity worldwide, with the United Nations officially recognising the date as ‘International Mother Earth Day’ in [...]
Categories: Charity, Events, Thoughts

Staying motivated 

during lockdown

As we have now reached the fourth week of lockdown and working remotely, some of us may have settled into a consistent ‘work from home’ routine, whereas others of us may still be struggling with keeping motivated during this strange time. As part of HAVAS’ ‘Wellness Wednesdays’, I had the opportunity to tune into a very inspiring workshop led by , Behaviour Change Specialist on [...]
Categories: Working life

Tips to preserve your 

Mental Wealth

As we get used to the practicalities of working from home, we are beginning to focus on how we can nurture our mental well-being during the current pandemic. Fortunately, our colleagues at HKX have launched their Equalise programme virtually, with dedicated weekly webinars to teach us how to keep healthy and productive during this challenging time. We attended a ‘Mental Wealth for Remote [...]
Categories: Just::

Rules and tips 

for working from home

As we all venture into the new realm of working from home together, it is important to be mindful of everyone’s circumstances and appreciate the realities and challenges of others, as they settle into their new offices! It is strange to think that only two weeks ago we were all together in doing innovation training, where I was so impressed by everyone’s energy and ideas which have [...]
Categories: Just::

A letter from work (at home)

When we voluntarily tested working from home on Friday 13 March, we did not realise how fast this would become our new reality. So when, last Monday, the situation with COVID-19 started getting worse and our company asked everyone to work from home for the foreseeable future, we all started wondering how long it would last. All this uncertainty made some of us worry, but it wasn’t all [...]
Categories: Just::

Brighton rocks… 

and so do we!

Last week, the whole Havas Just:: team went to Brighton to work on a range of different tools and techniques to improve our ideas generation process, which we call ‘Just:: Invent’. It was a really exciting two days collaborating among different teams, learning new skills and competing in a treasure hunt throughout Brighton – not to mention a three-course meal and some great wine to end [...]
Categories: Creativity, Events, Just::, Working life

Just::

becoming a greener business

It’s January 2020 and we’ve just entered a new year and a brand-new decade, had a bit of time off away from the office and eaten too many mince pies. However, this year has also started with an event that has dominated the news and affected many of us, despite taking place thousands of miles away. The spread of the terrible Australian bushfires, which are much more intense this season [...]
Categories: Charity, Just::, Thoughts, Working life

Marketing

in a Digital World

From 11th-12th December, I attended a two-day Digital Marketing Essentials course hosted by the Internet Advertising Bureau (IAB). The aim of the course was to understand the basics about digital marketing, and gain confidence in the steps taken to formulate an effective digital strategy. The course was split into the following key sections: “Planning for success” – basics to [...]
Categories: Digital, Events

Just:: make a difference:

better mental health at work

The motivation to write this blog came at a pivotal moment in my recovery from mental ill-health. Picture the scene: I’m stuck in traffic in truly torrential rain and Autumn is setting in; my relationship has just ended; I’m in the process of moving home; my Grandparents’ declining health is weighing heavily on my mind. All the above are known and common triggers for a deterioration in [...]
Categories: Just::, Thoughts, Working life

An internship reflection

When I first emailed HAVAS Just:: about internship opportunities, I wanted to use my love of communicating scientific research to do something creative with a real-world impact. Fast forward three months, and it’s time to tick off my final internship objective - a blog post reflecting on my placement. What was it like? HAVAS Just:: is a stimulating, fast-paced environment – housed [...]
Categories: A Just:: Cause, Internships, Just::, Social Media, Working life

Thea Jourdan HCA Journalist

Briefing Event (July 2019)

On the 2nd of July, Havas Just:: hosted a journalist briefing event with . Here are my key take-aways from my first ever journalist briefing meeting. All about Thea: Thea has over 30 years of experience in media; writing for the Daily Mail, Mail on Sunday and The Economist’s science section. She felt that there was a need for a media outlet aimed at healthcare professionals (HCPs), [...]
Categories: Events, Media

Let’s Talk More:

Conversations with Strangers

After the in collaboration with HAVAS Just::, launched the video to inspire connection, tackle loneliness (which affects 9 million people in the UK!) and bring people together, I reflected on my own many “” moments with strangers. I find that talking to strangers I would likely never meet again is a great way of building my confidence, gaining new insights into the world and just [...]
Categories: A Just:: Cause, Charity, Just::, pro bono, Thoughts

The surprising facts about loneliness:

Why we’re saying, Let’s Talk More

Meet my friend Dorothy: she’s a smoker and it’s ruining her health mentally and physically. So much so, that doctors know that her life is likely to be shorter as it increases her risk of death by almost a third (29%).1 She’s more likely to develop serious conditions such as heart disease, dementia and depression,2,3,4 and people stigmatise her for it. Dorothy doesn’t want to be a [...]
Categories: A Just:: Cause, Charity, Just::, pro bono

AI, portable imaging and personal data –

what we heard at Wired Health 2019

Two weeks since was held at the and we’re still buzzing with excitement and inspiration. In this first part of a two-part blog, we revisit three interesting things we’ve heard at the event. The future is AI Artificial intelligence (AI) had its fair share of mentions at the stages and panels discussions at . On the main stage, consultant and gave an impressive demo of an AI [...]
Categories: Creativity, Just::, Pharma, Thoughts

Maths, Sports and Creative Comms:

2019 Women’s Voices Event by the Media Trust shows These Girls Can

To celebrate International Women’s Day last month (8 March) I volunteered for the 2019 Women’s Voices event at the Google Academy in Victoria. The half-day meeting brought together around 130 volunteers from across the media and creative industry to share their expertise with charities that support, advocate and campaign for women. For example, organisations fighting period poverty, rape [...]
Categories: Charity, Creativity, Just::, Thoughts

World Mental Health Day –

it’s OK to not always be OK

Our intern gives us her personal perspective on being a young person with mental health Today is and attention this year is on young people and mental health in a changing world. Finding out that this year’s focus was on my demographic – under 25-year-olds – really hit home. Mental health is a spectrum and some days will leave you feeling like you’re floating on a cloud while [...]
Categories: Just::

Exercise:

the miracle cure?

You roll out of bed at 7am. Endure a sluggish commute on the tube for 45 minutes. Make it into work for 9am and sit in front of your computer. You notice your belly rumbling - it’s 1pm, but you decide to eat your lunch at your desk. Another four hours pass and it’s time to go home. You’re tired so you put your feet up in front of the TV, with a glass of wine and some Chinese take-out. [...]
Categories: Just::

Just:: values

by our intern Caroline Stoten

I’m writing on what will be my last day of a three month internship at HAVAS Just:: before I return to the Francis Crick Institute to complete the final year of my doctorate in cell biology. As part of my PhD scheme, I have the opportunity to undertake a placement outside of the lab and, after deciding to pursue an internship in healthcare communications, I was delighted to be accepted [...]
Categories: Just::

A simple hello

could mean more than you think

In a world where we are so connected, it seems that we can be more disconnected than ever. It has been estimated that over nine million people in the UK are either always or often lonely.1 It is something rarely discussed and often dismissed as something which only affects the elderly, yet loneliness is indiscriminate in who it touches and its impact is wide-reaching. Loneliness and health [...]
Categories: Just::

Agency-agnostic problem-solving:

a new approach to addressing clients’ challenges

Our client has a problem. As is the case with many medicines, vaccines and healthcare products, patient compliance drops off before they have completed the recommended course of therapy. The real challenge was this: as the therapy is decades old, the ‘compliance problem’ had become white noise, a known issue but without a driving need to find a solution. Our client wanted us to [...]
Categories: Creativity, Just::, Thoughts, Working life
A matter of characters: a change comes to Twitter
I'm frankly surprised at all the outrage over Twitter’s trial introduction, for a few, select users, of 280 character tweets. It seems to have angered people - hailing the death of Twitter, or claiming brands and influencers will fill the new character limit up with disclaimers. Surely after a couple of tedious months of everyone trying really long Tweets, it’ll die down anyway. Look [...]
Categories: Just::, Social Media, Thoughts
The Clinical Entrepreneur Programme: an exciting saga for the NHS
In a galaxy far, far away…  Ok, not that far – just at in Cannes this summer – someone said that “Pharma is just fumbling with the bra straps of technology”. Do you agree? A couple of months ago I went along to a event and left feeling truly inspired for what’s to come in the future of healthcare. As with most heavily-regulated industries there’s a bit of catching up to [...]
Categories: Just::, Pharma, Thoughts

Little wins:

the power of thinking like a toddler

Paul Lindley, founder of the organic baby and toddler food company , recently delivered an inspirational talk in our HKX offices to coincide with the launch his new book ‘The Power of Thinking Like a Toddler’. Believe it or not, toddler-like thinking can be helpful and stimulating for both businesses and individuals. Some examples that Paul shared were: Walt Disney, who was famously [...]
Categories: Just::
Why we need to prioritise access to modern contraception for ALL women
[caption id="attachment_1535" align="alignnone" width="563"] [/caption] When I started writing this blog there were roughly 7,516,224,177 people alive on this planet. That is 200,000 people more than yesterday, and 200,000 fewer than tomorrow. That means there are roughly 3,728,047,191.8 girls and women alive today. Why am I hounding you with stats? Because today is – a day to look at [...]
Categories: Charity, Just::, Pharma, Public Affairs, Social Media, Thoughts

Cannes Lions 2017:

Illuminating the Power of Data

 “As a scientist, I don’t care about you, I care about the people you care about.” - Dr John Roberts (dotdash.com) One of the key trends at this year’s Cannes Lions Festival was data use. In a world of exponentially growing data mines available in health and wellbeing, how do we interpret it and what do we do with it? That’s the question on the minds of agencies and clients [...]
Categories: Awards, Creativity, Design, Digital, Just::, Pharma, Social Media, Thoughts, Working life
The fourth burner: creating a work culture that supports mental health
The first time I heard about the Four Burners Theory, I was listening to the essayist David Sedaris on Radio 4. In his story, he presented the theory like this: your life is a stove with four burners firing all at once. One represents your health, another your family. The third represents your friends, and the fourth your work. In order to be successful, Sedaris explained, you have to shut off [...]
Categories: Just::, Thoughts, Working life
Cannes Lions 2017: Sun, Sand and Inspiration
“The product I sell is incredibly generic and boring. But we bring it to life through storytelling and imagination,” began Lars Silberbauer, the man responsible for the entirety of LEGO®’s online and social presence, as he took the stage. It’s Saturday, June 17th and Cannes Lions International Festival of Creativity 2017 is well underway, with a host of the world’s most creative and [...]
Categories: Creativity, Design, Just::, Thoughts
Yes, menstruation matters... but why should I bloody care?
"Well you must be a real delight to work with!" was my best friend's WhatsApp response when I mentioned my plan to shut down a load of ladies' cubicles in Havas Village London (Havas King’s Cross). And rightly so… what a pain! When I came up with the idea to raise awareness for (28 May), the last thing we needed was confusingly "out of order" but still-fully-functioning toilets throughout [...]
Categories: Charity, Creativity, Just::, Thoughts, Working life
Just:: about my internship by Ankur Perry
I’m currently completing a PhD in neuroscience, and wish to use my scientific knowledge in my future career. To follow this path, I looked for an internship within healthcare and life sciences, and found HAVAS Just:: The placement ticked all my boxes, as it offered the chance to learn about healthcare communications and play an active role in disseminating messages to doctors, patients, [...]
Categories: Just::, Pharma, Social Media, Working life
And the winner is... The importance of typography (part 1)
What's the font of all knowledge? Easy, Hoefler Text – that's what Wikipedia is written in. Well, technically that's the typeface of all knowledge, but that rather kills the joke. I was recently doing a boring-but-necessary home-admin task and the film Alien came on. In the title sequence, the camera pans across the stars, a lovely space scene, over which the title 'Alien' slowly reveals. [...]
Categories: Creativity, Design, Just::, Thoughts
What we took away from Cannes 2016
When we returned from Cannes, exhausted but full of inspiration, and started talking to our colleagues and clients, there was one question on their lips: How was it? Tell us all about it! While it’s impossible to distill a fully-packed festival into a short blog (believe us, we tried!), we felt Lions Health could accurately summed up in a word: ‘transformative’. It provided attendees [...]
Categories: Awards, Creativity, Thoughts
It only hurts if I (don’t) laugh
In the past two days at the Cannes Lions Festival of Creativity, there has been much talk about different ways to build empathy and create an emotional connection with patients and families. Our colleague from the HAVAS network, Mauro Arruda, focussed on an aspect that is often overlooked in healthcare communications: using humour and laughter to build empathy and create connections. After all, [...]
Categories: Awards, Creativity, Pharma, Thoughts
The power to change lives is in all of us
Today at Cannes we were lucky enough to see some superb speakers, who gave talks on the various ways creativity can be used in the world of pharmaceutical and consumer health communications. The one that stuck with me above all others though came from the very humble Dr Kent Brantly, a physician who was working as a missionary in Liberia at the time of the Ebola crisis. He had a choice to [...]
Categories: Awards, Thoughts
Virtual Reality: the modern world’s empathy?
It’s 2016, has come and gone, and whilst we are still working on the hoverboard there are certainly some impressive futuristic technologies rapidly developing. A particularly fascinating advancement can be seen in the new leap forward with virtual reality (VR) headsets – and, where we’re going, we don’t need roads. VR isn’t necessarily ‘new’, as the technology has been around [...]
Categories: Digital, Just::, Pharma
Big Pharma and Brexit
The current uncertainty over Britain’s place in the EU seems to have some of the biggest ‘Big Pharma’ bosses worried. GSK and AstraZeneca have that Brexit would damage the pharmaceutical industry and isolate Britain from the science community. But what would be the consequences of leaving the EU? And what would an independent UK pharma industry look like? The first challenge would be the [...]
Categories: Pharma, Public Affairs
The Zika virus – game changer?
The summer of 2012 was glorious. If you were lucky enough to attend the Olympic games or be in London during those three weeks, you’ll remember that infectious, positive spirit of the city (strangers were actually talking on the tube about the Games, can you imagine?!) It was bittersweet witnessing the Olympic torch being handed over to Rio de Janeiro at the closing ceremony. The city took [...]
Categories: Pharma, Thoughts
Just:: predicted social media trends of 2016
Here is a look at the Just:: top predicted social media trends for 2016 that we expect will last longer than our new diets and gym routines. 1. Live stream video will continue to grow You may already be aware of apps like , and  that allow users to live stream video directly to their followers. If not, then Periscope is the place to start. This app (owned by Twitter) not only allows users [...]
Categories: Digital, Just::, Pharma, Social Media
Social Media Madness: best practice engagement and making sense of the chaos
What does social media evoke for you? Utter madness? Chaos? Anxiety? Then look no further than our upcoming academy session in partnership with on Tuesday 15th December. We want to help healthcare and welfare charities make sense of social media. Whether it's helping your organisation get , provide good or more effectively, we’ve spent many a late night sweating over our chalk board and [...]
Categories: Charity, Social Media
COP21: climate change and our future health
Leaders of over 190 countries are meeting today until 11 December at , in the hope of reaching an agreement to reduce global greenhouse gas emissions. Despite countries saying they will cut their carbon emissions, according to scientists the world is on course for a rise beyond the threshold where global warming becomes catastrophic and irreversible, estimated as a temperature rise of 2°C above [...]
Categories: Public Affairs, Thoughts
Maximising Media with A Just:: Cause
It was a beautiful sunny September morning when three Justees were setting up the creative space in our SE1 office for the arrival of 12 of the brightest and best from the UK's third-sector organisations. The beanbags were arranged, the coffee was brewed and excitement was in the air. It was time for this quarter’s Just:: Academy. The attendees were from a diverse range of charity [...]
Categories: Charity, Just::
Standing out from the crowd with Just:: Academies
Earlier this month a handful of Justees hosted another successful Just:: Academy – ‘Making work fresh and different’. The event focused on giving advice and tips on idea generation and boosting creativity in the third sector. It was attended by a whole host of charities from healthcare and beyond, including (who promote bone marrow and blood donation) and the . The Just:: team set the [...]
Categories: Charity, Creativity
Just:: The Next Chapter
I’m sure you’ll have all seen the news by now that Just:: has entered into a collaboration with Havas Health to become a partner in their global network. Jennie, Emma, Kirsty and the rest of the Senior Management Team announced the news to the wider team on Wednesday morning and that afternoon everyone got to meet Donna Murphy, CEO of Havas Health, over a rather lovely selection of gins [...]
Categories: Just::
Havas Health Acquires London-Based Healthcare PR and Medical Communications Agency Just::
The World’s Leading Healthcare Marketing Network Expands and Strengthens Its European Footprint London (June 24, 2015) — Havas Health today announced the acquisition of Just:: Health Communications, a leading London agency known for its innovative work and for providing services to global clients in public relations, medical communications, public affairs and digital communications. Just:: [...]
Categories: Just::
Postcard from Cannes
Over the last three days at the Lions Health Festival I have met communications professionals and creatives at the top of their game, and others just starting out. I have been inspired by their work and had so many “I wish I had thought of that” moments that I have lost count. So as I fly back across the English Channel from Cannes, what am I taking home with me? Here are three thoughts [...]
Categories: Awards, Creativity
Using our braaaaaains for business
Business continuity is one of those management tasks which all too often falls into the “important but dull” category. As business leaders, we all know that having a robust plan to keep our company going in the event of an emergency is critical but it’s hard to get a sense of energy and excitement around your preparations. That’s why we recently unleashed a zombie apocalypse on our [...]
Categories: Just::, Working life
Being human = good business
Hairs are standing up on the back of my neck. I feel like I am awaiting the arrival of my favourite band on to stage. But this is the 'Business Wise' conference at South Bank – what’s wrong with me? Do I need an injection of 'get real’ vaccine? I am here incognito. I am in a crowd of cool types. Not hipsters, just types who are about my age working in creative industries, wanting [...]
Categories: Creativity
Just:: some awards news
Some exciting news from Just:: HQ! We’ve been shortlisted for three Communiqué Awards, the winners of which will be announced on 2nd July. We’ll be attending the ceremony to see if we’ve been successful in any of our categories: Excellence in Corporate Communications - External Stakeholders Excellence in Communications - Payers/Policy Makers Excellence in Professional [...]
Categories: Awards
Just:: Thirsty Thursdays
May has to be one of my favourite months. Finally we are emerging from what feels like an unusually long winter. The days are long, the sun is shining and everywhere is green and lush. The vitamin D top up is welcome, because May also marks one of our busiest times of the year. Project briefs are flying through the door and our current clients are ramping up for congress season. We are all [...]
Categories: Creativity, Just::, Working life
The business case for looking after your mind
When working in an industry that has many different companies vying for solutions, business and attention, what are you doing to get the best out of your most unique asset? And by that, I mean your people – your key differentiator from the competition. By encouraging wellbeing and looking after your people to keep them at the top of their game, you’ll be successful. One step towards this is [...]
Categories: Working life
#GE2015 How social media savvy are our political leaders?
The election is here! As everyone rushes off to the polling stations, we thought we would take a look at what our political leaders have been doing online to prepare for today, inspired by this on their Instagram presence. It was said that 2010 was the first election in which social media played a significant role. Politicians were able to campaign and get their key messages out into the public [...]
Categories: Digital, Public Affairs
We built this city on Post-its and Sharpies
We recently asked our Justees to take pictures around Putney HQ of what they thought really ‘shouted’ Just:: Along with photos of creative get-togethers like our , our Friday afternoon ‘Pub in the Hub’ drinks, and walls full of award certificates, a lot of people submitted pictures taken of Post-it notes and Sharpie markers. This week is , so we decided to mark it by paying homage to [...]
Categories: Creativity, Just::, Working life
Popcorn: award winning marketing
Having never attended a Digital Doughnut event, but having read glowing reviews, I was very excited to attend their Popcorn event at the end of March. Especially with such a great event title, west-end cinema venue and promise of an afternoon showcasing some of the finest examples of digital marketing campaigns in the world. The event was presented by digital marketing consultants and , [...]
Categories: Digital
Pharma digital adoption: the good, the bad and the ugly
With into the health world, Samsung’s forays into and the rise of biotechs and health startups, the industry feels a little more crowded than it used to. Throw desire for world domination into the mix plus other factors there’s not time to mention, and there is a growing recognition that we (Pharma) need to be ‘better at digital’. So, after a client query about ‘digital adoption’ [...]
Categories: Digital, Pharma
Health Tech & You
The New Scientist editorial ‘One size fits all? Tackling the big challenges in public health takes unity’ published on 21 March adds another column millimetre to our understanding of the value of wearable health technology and its potential for reshaping health. Enabling patients and citizens to have more control, such technology and the data it produces have the power to improve health, [...]
Categories: Digital
Are we ready for tech to alter our moods?
When it comes to most things ‘new’ I wouldn’t say I was an early adopter but () are in the midst of FDA approvals for some on demand. In summary: Electrodes attached to your head + 20mins of electrical stimulation = altered brain function Calm vibe = significant relaxation capabilities Energy vibe = significant increase in cognitive function It won the Cool Tech award at the this [...]
Categories: Digital
London-based strategic health communications consultancy, Just//works, opens its doors in SE1
London – 30 March – Just//works launches today as a new business venture, offering collective problem solving and multi-discipline strategic consultancy for health brands, services and organisations, headed up by Cat Barnett, Director, and Emma Crozier, Co-founder of Just:: Health Communications Ltd. “Just//works is a smart and resourceful response to the needs of health clients to stay [...]
Categories: Just:: works, Press releases
Applying chemistry to health marketing: cross-disciplinary thinking & how to make it work
Just like in chemistry, exciting things start to happen when we combine different elements (or stimuli) in our strategic thinking. Situations are transformed. Patterns are interrupted. Behaviour is changed. Barriers to success are displaced. Something new is created. But how can we apply this to healthcare marketing? How do we effectively combine different elements and force a reaction? The [...]
Categories: Creativity, Just:: works
Why cross-disciplinary thinking has never been so critical
Fostering innovation across all public, private and social sectors is a must-have for today; to be encouraged from anyone and from everywhere. Healthcare is no exception. Since Miles Ayling’s appointment as Director of Innovation at NHS England, championing health entrepreneurialism from across the NHS has been a key focus. Initiatives, such as Innovation Exchange launched last June, and more [...]
Categories: Creativity, Just:: works, Pharma
Just:: Health Communications joins forces with Lions Health
Just:: Health Communications has announced their partnership with Lions Health, the global festival celebrating creativity in healthcare. Just:: will work with Lions Health on a media relations campaign to enhance the current global reach of the festival and to cement its position as the leading awards ceremony celebrating creativity in the pharmaceutical and health and wellness sectors. Kirsty [...]
Categories: Creativity, Just::, Pharma, Press releases
Just:: opens second office in Southwark
Just:: Health Communications is delighted to announce the launch of its second office, located in Great Suffolk Street, London, SE1. The opening of Just::’s sister location in central London heralds a period of new growth and opportunity for the agency, with more exciting announcements to come over the next few months. Kirsty Mearns, Managing Director of Just::, said: “We’re all hugely [...]
Categories: Just::, Press releases, Working life
Labour’s “Cancer Treatments Fund" – CDF v2.0?
At yesterday’s , Shadow Secretary of State for Health Andy Burnham unveiled Labour’s latest policy initiative: a “Cancer Treatments Fund” to replace the current Cancer Drugs Fund (CDF). In Burnham’s words: "My goal is to make the NHS the best health service in the world for the treatment of cancer. We will only achieve that if we give patients access to the most effective forms of [...]
Categories: Public Affairs
Whose advocacy agenda?
In the first of our new series of blog posts from members of our Global network, John Morton from Sydney-based discusses the shift in power and influence towards consumer advocacy groups Recent events in Australia have confirmed the increasingly important role consumer health organisations play in the decision-making and negotiations that surround pharmaceutical reimbursement. From cystic [...]
Categories: A word from our Network
My pride in our latest award and in Just::
My first year as MD at Just:: has gone past in a flash. As I sit here in my regular seat on the 06.44 train from Godalming, I can barely believe that it was nearly 12 months ago that I first walked through the doors of Just:: HQ in Putney. On Thursday night I had the honour of accepting the PharmaTimes Communications Agency Team of the Year award on behalf of Just:: As I sat waiting for the [...]
Categories: Awards, Creativity, Just::
The Innovative Medicines Review – what does it mean?
In this morning’s edition of The Times, George Freeman MP, Minister for Life Sciences, unveiled his , which aims to significantly speed up UK approval of new drugs and devices. The Minister told The Times, "This will transform the landscape of drug development from the 20th-century model to a world in which the NHS becomes a partner in innovative testing, proving and adopting new drugs and [...]
Categories: Pharma, Public Affairs
Digital Leaders – The Art of Strategy
I recently attended a ‘fireside chat’ event run by , focusing on digital leaders’ insight into The Art of Strategy. Witnessing some heavy hitters on stage discussing the meaning of strategy was a real eye opener… in that it’s hard to quantify and everyone has their own take on what it actually is! , CEO of social business specialists , chaired the event and wanted to get stuck in with [...]
Categories: Digital
The Digital Lives of Healthcare Practitioners
I recently listened in on a series of webinars where three different types of healthcare practitioners discussed their use of digital in their working lives. I heard from two nurses, two GPs and two hospital physicians about where and how digital fits into their days. The first thing that was clear was just how widespread the use of mobile devices, apps and online resources now is. A produced [...]
Categories: Digital, Working life
Our partners Meningitis Now win Charity Times Award
The 2014 Charity Times Awards were hosted last night and we’re extremely proud of our partners , who won Campaigning Team of the Year. Meningitis Now is a national charity that was formed in 2013 – from Meningitis UK and the Meningitis Trust – to help save lives and rebuild futures by funding research, raising awareness and providing support for people affected by meningitis. In 2014, [...]
Categories: Awards, Charity, Public Affairs
Just:: Invent - Ten Top Tips - Part 2
In my I introduced my first five tips for a successful Just:: Invent session: Get people fired up in advance Isolate the challenge(s) Set expectations Share the context for the challenge Allow for venting Now here’s the second part to complete my Ten Top Tips on ideas-generation: 6. Use stimulus People’s ideas are only as good as the stimulus they have to work with. We use [...]
Categories: Creativity, Just::
Just:: Invent - Ten Top Tips - Part 1
At Just:: we think brilliant programming is all about confidence, collaboration and curiosity. It’s about getting yourself and others into a happy, creative place, having a simple process to follow and lots of tools and techniques up your sleeves to build great ideas and bring them to life! With our bespoke Just:: Invent ideas generation tools, we invest in equipping all Justees to facilitate [...]
Categories: Creativity, Just::
What would Scottish independence mean for healthcare?
Much of the media and political narrative around the  has, perhaps understandably, focused on economic and sovereignty issues, but recently the NHS has become something of a political football with both sides claiming that they are best placed to protect the health service. So what could a ‘Yes’ vote in the Scottish referendum mean for those of us working in healthcare? At first glance, [...]
Categories: Public Affairs
Client relationships: The Just:: Experience
When Em and Jen set up Just:: they had a vision - to create an environment in which clients and agency could work together to generate fantastic ideas and deliver inventive campaigns. Eight years on, delivering standout work and differentiated client service is still our key priority. We’ve invested in designing a client relationship model and specific training to ensure every single Justee is [...]
Categories: Just::
Data security, does anyone care?
“Is data security the Achilles heel of mobile communications?” I hear you cry. In short, probably not – well, for the moment anyway. There was an interesting event about a few weeks ago where I discovered that banks and security outfits are getting frighteningly sophisticated at combating mobile fraud (good news right?) and the advanced mobile security outfit  will happily chew your ear [...]
Categories: Digital
Print vs Digital - Can’t we all Just:: get along?
2010 - remember it? Will and Kate weren't married, some unfortunate miners in Chile were stuck in a hole, and the first iPad was released – adding fuel to the fire of the Print versus Digital debate. Many people feel surprisingly passionate for their respective sides. It’s a debate of which I have sat firmly on both sides at one point or another - largely due to being a cantankerous blighter [...]
Categories: Digital, Thoughts
Girls Get Ahead
“There's a special place in hell for women who don't help other women.” - Madeleine Albright I recently attended The Sunday Times Style Magazine’s Shine seminar. The two-hour workshop marked the launch of Girls Get Ahead – a campaign aimed at helping females to help each other thrive and get ahead at work. For a ticket I had to submit an explanation of what success looks like to [...]
Categories: Thoughts, Working life
What We’re Reading: I Am Legend
Despite my ‘hipster Wolverine’* exterior, I am a geek at heart and find it hard to fault anything of the Science Fiction (S.F.) genre whether it’s a book, film, graphic novel, game or whatever you can think of. Therefore the book ‘I Am Legend’, developed for film back in 2007 starring Will Smith, intrigued me. A friend of mine read it at university and claimed that was: ‘Alright… [...]
Categories: Thoughts
A great night for Just:: at the Communiqué Awards 2014
On Thursday 3rd July, we joined the cream of the healthcare communications industry for the glittering Communiqué Awards 2014 in London’s West End. Just:: was nominated in four closely fought categories and we were delighted to come away with one award and two Highly Commended entries. Our Head of Public Affairs, Jon Spiers, won his category of Emerging Leader in Healthcare [...]
Categories: Awards, Just::
Just:: further strengthens med comms team
Just:: Health Communications has bolstered its medical communications capability with an internal promotion and a new senior hire. Jo Hewitt is promoted to join the senior management team as Director, and Glen Halliwell is appointed in a new Client Director role. Together with Managing Director Kirsty Mearns, they will lead an 11-strong team at Just:: with a specific focus on growing and [...]
Categories: Just::, New hires, Press releases
Beautiful Science
Last week I visited the British Library’s exhibition – in a bit of last minute panic before it ended on Bank Holiday Monday. The show explored how numbers can be turned into pictures to represent data and communicate scientific ideas. As the exhibition blurb eloquently explained, maps, charts and diagrams allow us to: “Identify trends, correlations and associations. These data graphics [...]
Categories: Thoughts
Just:: a finalist in four Communiqué Awards categories
Just:: Health Communications has been selected as a finalist in four categories for the upcoming Communiqué Awards. Head of Public Affairs, Jon Spiers, is shortlisted for Emerging Leader in Healthcare Communications, while Just::’s bespoke pro bono programme has made the cut in the Excellence in Corporate Social Responsibility or Not for Profit / Pro Bono Programmes category. A Just:: Cause [...]
Categories: Awards, Just::
Just:: hires digital specialist
Just:: Health Communications has hired Daniel Prideaux to head up its digital offering. Daniel joins from DigitasLBi and previously worked at specialist digital health agency Havas Lynx. He is expert in delivering multi-channel marketing programme for clients promoting services and products with a health message. “We are creating this role to help us get maximum value from digital channels, [...]
Categories: Digital, Just::, New hires, Press releases
My transition from pharmacy to healthcare communications
Now that I’ve been working in healthcare communications for just over a year, it’s easy to forget the transition I made from my previous job as a pharmacist. It has been a big learning curve. There are some things from my previous ‘pharmacy life’ that I’ve been able to bring with me to this new industry, and also a couple of differences I’ve discovered.   [caption [...]
Categories: Pharma, Working life
Wearable tech. What’s the point?
Fantastic. More technology we should all be buying. I can’t speak for everyone else, but I've always struggled to pick up my iPhone without spontaneously dropping it on the floor! So thank God I can finally wear a pair of glasses with a giant computer chip strapped to the side. It’s probably fair to say I have a certain level of skepticism when it comes to new gizmos and gadgets. I was none [...]
Categories: Digital
Meningitis: Campaigning to Beat It Now!
On Friday 21 March, we were delighted to hear that the meningitis B vaccine, Bexsero, will be added to the routine childhood vaccination schedule. For over two years through our industry-leading A Just:: Cause pro bono programme, I and my colleagues at Just:: have been advising the UK's leading meningitis charity, Meningitis Now, on PR and public affairs, most recently supporting their Beat It [...]
Categories: Charity
Free your mind, and the rest will follow
As a recent blog on the stated: ‘Creativity works in mysterious and often paradoxical ways. Ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.’ We're regularly required to ‘be creative’ but do we allow ourselves the simple luxury of mindfulness [...]
Categories: Creativity, Thoughts
Ten things nobody told you about being creative
Curiosity fuels creativity – exploring unrelated stimulus and being open to where new ideas might come from generates fresh thinking. It’s all about being conscious of your surroundings, noticing things and making interesting connections every day, in and out of work. Of course, this is much quicker and easier in the digital age. It’s hard to remember when Google wasn’t one’s first [...]
Categories: Creativity, Thoughts
What We're Reading: Picture books for adults?
Reading books on the daily commute… a way for many of us to kill time going to and from work, the perfect opportunity to indulge in a little literary escapism, and a legitimate excuse to avoid interaction with other human beings on the Tube. Personally, I don’t like to spend my time hypnotised by games on my phone, and I don’t own a tablet for movies or ebooks or anything like that. I [...]
Categories: Thoughts
8 lessons in 8 years
We're celebrating our birthday and already looking forward to what the future holds. It’s also the perfect opportunity for us to look back at what we’ve learned over the last eight years. 1.    Plan for success By December 2006, after two years in business, we had outgrown our “pay by the month” office and knew the time had come to commit to a permanent address. We fell in love with [...]
Categories: Just::, Thoughts
Just:: a tube strike
“Travel chaos!” “Beat the Tube strike!” “London held to ransom!” A few of the emotion-charged battle cries saturating the internet over the last couple of days during the ongoing strike. What if there was another way? An easier way that didn’t add hours to our commutes and kept us safe, warm and productive? I live in Walthamstow (NE London) and rely pretty much entirely upon the [...]
Categories: Just::, Working life
Just:: hires Kirsty Mearns as Managing Director
Just:: Health Communications has hired Kirsty Mearns as MD to lead its senior management team. Kirsty joins from InVentiv Health’s medical education house, Litmus, where she was a member of the leadership team. At Just:: Kirsty will lead a five-strong team of directors, as well as heading the agency’s medical education offer, which currently accounts for 20% of agency business. She will be [...]
Categories: Just::, New hires, Press releases
Top tips for public affairs success
This week, the Just:: policy team gathered a range of health charity folk together for a Christmas-inspired training session that focused on putting together public affairs campaigns with real impact. For readers who missed out, here are our top tips for devising and implementing public affairs campaigns that hit the mark every time: Relationship building is a long game. Don’t just focus on [...]
Categories: Charity
Why the EU-US trade deal has everything to do with patients in the UK
There’s been much talk in high policy circles in recent months about a potential trade deal between the US and Europe.  The deal, dubbed TTIP (the Transatlantic Trade and Investment Partnership) launched earlier this year amid And understandably so: if it goes ahead, the potential for growth that TTIP offers both parties across a range of sectors is beyond doubt.   But there’s more [...]
Categories: Just::
Four new faces at Just:: HQ
We’ve added four new Justees to our growing team – read on to find out more about our latest recruits: Tom Witney joins as a Senior Consultant specialising in medical education. Tom joins from ICC Lowe, where he spent seven years on the medical education team developing and delivering national and international meeting programmes in rheumatology, dermatology, HIV and anti-infectives. He [...]
Categories: Just::, New hires, Press releases
The NHS – Just:: a few of our favourite facts
We recently sent out our VERY limited edition Post-It notes, with 100 interesting, surprising and sometimes little-known facts about the NHS. Did you get yours? In case you missed out, here are a few of our favourite facts: The Park Hospital in Manchester was the first hospital to open in the NHS in 1948. In 1960, Edinburgh doctor Michael Woodruff performed a kidney transplant for an [...]
Categories: Just::
Why motivation might not be the key to success
What’s your approach to getting motivated to start writing that important pitch document (or even that blog post you’ve been meaning to do for a while!)? Do you focus on clearing your desk, clearing your schedule and clearing your mind to allow for uncluttered and unimpeded creativity? Or do you prefer to motivate yourself by imagining how great you’ll feel when you’ve finished? [...]
Categories: Creativity, Thoughts
Propaganda and public health – lessons for health communicators
What links the AIDS tombstone, instructions for building a nuclear attack shelter, a portrait of Napoleon and the infamous "45 minutes" Iraq dossier? They can all be found in the new  exhibition: Propaganda, Power and Persuasion. The exhibition weaves together examples of propaganda from across the world, including wartime "black propaganda" designed to demoralise the enemy, public health [...]
Categories: Thoughts
What introverts can bring to the communications party
Susan Cain’s book, has definitely got Justees chewing the fat. According to Cain, it’s time for the world to sit up and take notice of introverts who have traditionally been overlooked and undervalued. At Just::, we don’t discriminate on the basis of intro/extraversion. We attract and we hire a wide range of communicators. Across the agency we currently have a 60/40 split of extraverts to [...]
Categories: Working life
Personalised cancer medicine – what could it mean for pharma and charities?
Targeted treatment for cancer has been the recently, boosted by significant industry, charity and interest and investment in this exciting field. Personalised medicine (often also called stratified medicine) in cancer involves matching patients to treatments by looking at the specific molecular properties of a patient’s tumour. As it becomes cheaper, faster and easier to profile individual [...]
Categories: Charity, Pharma
Doing what you love or loving what you do?
Like any business based predominantly in London and dominated by women, healthcare communications loses its fair share of talent. And the impact of this is compounded by the specialist nature of what we do. We invest significant time, money and energy in upskilling our consultants to operate as knowledgeable professionals in an industry driven by scientific innovation, fuelled by medical rigour [...]
Categories: Working life
Building creative confidence in the charity sector
Today, people seem more interested in “best practice” than original practice. In the global market place, companies and organisations are increasingly “fuelled” by the same environmental stimulus. And because of this their services and communications are beginning to look the same. For the health charities we partner with, looking, feeling and sounding like everyone else is not an [...]
Categories: Charity, Creativity
Just:: Who Is Jeremy Hunt?
Name: The Right Honourable Jeremy Richard Streynsham Hunt MP Ministerial role: Born: 1 November 1966 Education: Charterhouse School and Magdalen College, Oxford Family: Married with one son Interests: Theatre, classical music, Latin dancing (especially the lambada), Africa Political hero: William Wilberforce for the abolition of the slave trade His fans say: “Very bright, [...]
Categories: Public Affairs
Facing The World
Today we met with Graham Banton from an extraordinary charity called .  The charity makes possible life-changing surgery for children in the developing world with craniofacial disfigurements.  Ironically, their stories of state of the art surgery and life-changing treatment don’t always make the editor’s cut. We had a lively discussion about what can be done to give the charity – and what [...]
Categories: Charity
Just:: A Thought – where could Curiosity take us?
This picture is one of the first colour images from NASA’s Mars rover which successfully touched down on the red planet’s surface in August 2012. It’s not going to win any photography prizes but the fact it exists at all is testament to decades of tireless work by scientists around the world. What has space exploration got to do with health? Since its inception in 1958, NASA has been [...]
Categories: Thoughts